News | The HU reveals animated music video for ,,Sell The World”

New album Out Now!


Globally lauded Mongolian rock sensation and UNESCO 2023 “Artist of Peace” designees The HU have shared their first-ever animated music video for the deeply moving, environmentally conscious song “Sell The World”. It is featured on their sophomore 2022 album “RUMBLE OF THUNDER” and its deluxe version, released earlier this year via Better Noise Music. The compelling animated video depicts environmental villains taking nature’s limited resources for granted and ruining the planet for generations to come.



“The ‘Sell the World’ music video is the first-ever animated music video from The HU”, shares The HU’s producer DASHKA“It’s our way of expressing the love we have for our earth. From the name of the song to the content of the video, we use sarcasm and exaggeration to show the unpleasantness of the world. It was easier to use the graphics and 3Ds to create visuals for the exaggerated message that the song has in its lyrics. Throughout past albums, The HU’s songs positively reinforce the message of protecting the earth and keeping nature intact. However, on this video we took a completely different, polar opposite approach to the song’s message by reminding listeners of the limited resources of this earth. The female in the video represents the mother earth we are singing about.”

“RUMBLE OF THUNDER: DELUXE VERSION” is available now via digital download or on cd, cassette and various special edition vinyl offerings at HERE. The extended album includes seven new tracks including four acoustic songs and three newly recorded singles featuring guest musicians including William Duvall (Alice In Chains)Serj TankianDL (Bad Wolves) and LP.


To date, The HU have amassed over 329 million combined streams across digital platforms, 290 million video viewstwo Top 5 Mainstream Rock charting radio singles and a RIAA Gold Certification for 2019’s groundbreaking viral single, Wolf Totem. The band have sold-out worldwide headlining tours and appeared at the world’s biggest music festivals (Download, Coachella, Lollapalooza) all while receiving critical acclaim from the likes of NPR, GQ, The Guardian, The Independent, Revolver and Billboard, along with garnering a celebrity fanbase including Sir Elton JohnWhoopi Goldberg and Wayne ‘The Rock’ Johnson.

Founded in 2016 in Ulaanbaatar, Mongolia, The HU are a modern rock group rooted in the tradition of their homeland. The band’s name translates to the Mongolian root word for “human being,” and their unique approach blends traditional Mongolian instruments land throat singing with contemporary sounds, creating a unique sonic profile that they call “Hunnu Rock”. They received the highest state award in Mongolia, the Order of Genghis Khan from the President of Mongolia, Kh. Battulga in 2020, for their achievements.


The HU have released collaborations with Jacoby Shaddix of Papa RoachLzzy Hale of HalestormWilliam DuVall of Alice In ChainsSerj Tankian, LP and DL of Bad Wolvesand their music has been featured on Metallica’s Blacklist covers album alongside other high-profile guest artists like Miley Cyrus, Chris Stapleton, Phoebe Bridgers, J Balvin, St. Vincent and more. They’ve also been featured in EA Games’ Star Wars Jedi: Fallen Order and its official soundtrack as well as seen on screen in Better Noise Films’ horror-thriller The Retaliators and included on The Retaliators Official Motion Picture Soundtrack.

Header photo Credit: GZ Miimaa



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